Case Studies

Case Study 1 - High street brand struggling on Amazon

The majority of this brand’s product catalogue was being offered for sale on Amazon by opportunistic resellers. The listings were a mess with poor quality information, poor quality images and customers receiving little or no pre- or after-sales support.

Case Study 3 - Neglected brand with multiple parasitic resellers

This brand’s flagship product had sold very strongly in the past in Europe. Unfortunately this success had led to it being inundated with opportunistic online resellers who started a price war which spread to the high street.

Case Study 2 - Product launch in a challenging online niche

The product niche was challenging. It contained well known brands offering undifferentiated products at fairly low prices. The top spot in the niche was occupied by a Fortune 500 company whose products were recommended by veterinarians.

Case Study 4 - Non-EU brand with a product safety compliance problem

A brand’s products were doing well in North America and some resellers saw an opportunity to expand their offerings to Europe. The problem is that the European Union has very specific Cosmetic Product Safety Regulations that were ignored.