Intellectual Property

Your brand is more than just a collection of products with your logo on them. From the initial concept through the iterative design process to the current version of each product we understand how much work has been poured into each.

Whilst we all accept the great sales channels offered online, we have to concede that the platforms - as they stand today - struggle to protect the intellectual property of the brands that are offered for sale on them.

Left unchecked these problems can cascade from fairly simple trademark infringements all the way through to counterfeits bearing the name of your brand. At this point, losing sales to the counterfeiter becomes the lesser of your worries as your customers are buying and using products of unknown provenance and safety. In the case of cosmetics and healthcare products this becomes much more serious as your customers may be applying or even swallowing unsafe products all the while believing them to be your branded product.

We will work with you to ensure that every tool at our disposal is afforded to your brand to protect and police its integrity online. This includes marketplace tools such as Brand Registry and anti-counterfeiting programs such as Transparency and Project Zero.